Effective Financial Messaging Series
How financial information is presented and communicated is as important as the financial information itself. Accurate and timely financial reports are essential, but reports that are overly complicated and hard to read are almost useless and tend to be ignored.
This series covers some key tactics to enhance the effectiveness of your nonprofit organization’s financial reporting, addressing topics such as financial dashboards, key performance indicators (KPIs), monthly distribution of financial reports, and building trust and connection with financial reports among the Board, management, and staff.
Three-Dimensional Financial Messaging
The delivery and interpretation of financial reports is a complex and sometimes unpredictable process. It becomes even more complicated when you realize that the target audience consists of multiple end-users who will be considering financial information from multiple points of view. Effective financial messaging tactics that incorporate a three-dimensional (3-D) tactical approach will give you more options and opportunities to connect with the many different types of users of financial information.
Q&A #130 – Is monthly distribution of financial reports to the Board a best practice?
Monthly distribution of financial reports to the Board and finance committee is absolutely a best practice for nonprofit organizations, and I also recommend this as a must-have procedure in your accounting policies and procedures manual. Board and finance committee members have a fiduciary responsibility to help oversee and ensure the safety and proper use of a nonprofit organization’s financial assets. Monthly financial reports are a key tool for fulfilling this important role.
There Is No Perfect Financial Dashboard and That Is Good
The problem with financial dashboards is that everybody has a different idea about what makes up a “perfect” dashboard. Opinions are important and the sharing of those opinions in a collaborative process is value-added. It is important to set up a proper framework for this discussion to develop a financial dashboard that fulfills most of the needs of your organization’s many different end-users, which may be quite different from other organizations. The question to ask is not whether a financial dashboard is “perfect” but whether it is “useful” to your particular organization.
Purpose-Built Financial Messaging and Reporting
Financial reports show up each month with great regularity but little fanfare and excitement. Consequently, we tend to take financial reports for granted and do not give them the attention they deserve. To correct this deficiency, nonprofit organizations need to add purpose to their financial reporting, aiming to fulfill the “needs” of users while also satisfying their “wants.”
Periodically Check Key Performance Indicators (KPIs) to Keep Them Relevant
Nonprofit organizations are doing a better job at embracing change, evolving programs, and adapting operations in response to changing conditions. However, many nonprofits are not updating their assessment tools at the same pace as they are implementing change. Organizations generally use KPIs to assess performance and monitor progress, but too often they fail to check whether these assessment tools are still relevant and meeting the needs of the Board and management.
Building Trust and Connection with Financial Reports
Financial reports for nonprofit organizations are important. Most people agree on this point. The challenge lies in getting people to connect with and trust financial reports. When trust and connection are absent, financial reports go unused. Getting users to trust financial reports requires mostly routine tactics while getting them to connect with financial reports requires more personalized creative approaches.