Improving Pledge Collections Through Active Communication [SUBSCRIBERS-ONLY]

Time can get away from us quickly. This is especially true when it comes to pledges receivable. Nonprofit organizations invest a lot of time and effort in acquiring new pledges. In the rush to bring in new pledges, we sometimes relegate oversight of existing pledges to the back burner. Pledges will be less impactful if collection performance is poor. The key to success is to be thoughtful with management of pledge collections and maintain active and fresh communication with existing pledgors.

A thoughtful plan to stay active with pledgor communication will enhance: (1) donor relations and sentiment; (2) donor management systems; and (3) financial reporting and compliance. Together, these improvements will pay big dividends with regard to pledge management and collection performance.