In the Search for Professional Services, Caring is as Important as Knowledge [SUBSCRIBERS-ONLY]

In the search to find the best professional service providers such as attorneys, accountants, consultants, investment advisors, and real estate brokers, nonprofits often overemphasize subject matter expertise and knowledge. However, if the service provider does not display a caring attitude and willingness to understand the organization’s unique needs, mission, and culture, the results will not be what the organization expected.

Most nonprofit organizations will eventually need to seek assistance from outside professional service providers. I have observed many organizations being caught off guard by “less than optimal” results when they were sure they had selected the “best” and most experienced service provider from a highly reputable firm. The missing ingredient was usually a caring disposition by the service provider.